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Check out this TechCrunch article discussing the explosion of online video content engagement, most of that taking place on YouTube. An interesting stat, according to comScore, is that video ads accounted for 13.4 percent of all videos viewed and 1.3 percent of all minutes spent viewing videos online.
Read the article here
Bottom line: If you are a business and don’t have an online ad presence, you are missing out on your customer. See our YouTube solutions and call us today.
Paridym focuses on customer awareness to build your brand. In order to do this, our team spends a majority of our time researching what your exact customer demographic will resonate to visually and why.
Below is a first hand example of a customer campaign with our personal approach.
The Founders of the Slobstopper came to Paridym to build awareness of their product. They initially created a homemade video, made it live on YouTube, and waited. This unfortunately did not produce the desired results.
Here is the original video:
Although the above is a quirky narrative, the protagonist is only shown succeeding in his obstacles and satisfied with the product for only one second (at the 26 mark). The protagonist faces more problems than solutions for the full duration of the spot!
Paridym recreated a TV ad showcasing multiple positive scenarios in addition to focusing on the product features using live production and motion graphics. The result was an explosion in response, with the video going viral instantly.
Here is the Paridym produced video:
The videos spiked to 400k viewers and also got the attention of some prominent shows including Tosh.0, Ellen Show, and more. This caused a surge of traffic and sales for the Slobstopper team!
Call us to revolutionize your identity today.
MBtrading.com came to Paridym with a simple request: No more teeth pulling by ad agencies, and to produce stylized TV spots that were highly engaging to a very specific target demographic, were cost effective, and to also have the entire creative process be enjoyable.
First off, Paridym loves teeth (our own and yours) and would never dare pull them so the creative solution came easy for our friends at MBtrading.com. Check out these four spots produced using typography and motion graphics.
Cisco came to Paridym for a quick production workflow to create a stylized spot for their social media site. The topic? Are “good” enough networks good enough?
Check out their blog for thee full release. Watch the video below which was created using our motion graphics workflow and stock video footage.
Here’s a hoot. Since 2009, Paridym has been a premiere production vendor for TinyPrints, who in late March, got acquired by Shutterfly for $333 million dollars. Wow.
Read about the acquisition here
Our videos for TinyPrints, which ranged from introductory, how to, ordering, etc were strategically placed all over the TP website for a seamless, integrated user experience. They worked exceptionally in driving sales and can work for your business too!
See what Tiny Prints has to say about Paridym and the impact of quality video production:
Targeting your exact customer within the San Francisco Bay Area just got easier for businesses like you. Paridym can now get your TV ad to 22 local zones with our reach via Comcast.
Whether you’re a restaurant, a professional service, a retail store, etc, and in need of attracting local customers, Paridym can now target over 1.5 million households using 50 distinct cable networks. We will tailor your spot to reach your customer profile by using age, income, education, lifestyle, and more.
See our solutions page and breakdown on each zone profiles within the SF Bay Area.
The Slobstopper. Yes you heard it right. What is it? It’s not what you think because it’s better than what you think.
It’s an adult bib meant for people with a busy lifestyle. Eat in your car? This product is what saves the day thanks to a waterproof, polyurethane laminate fabric. Want one? Of course you do. Check out the website and order one. We have all the colors here at the studio and spill food and drinks safely like there’s no tomorrow.
The Slobstopper team came to Paridym in need of a 30sec spot. No problem. Using live talent and graphics, we showcased different scenarios and educated viewers regarding the versatility of the product.
Check it out below and order yours today
If you’re watching television and see spots for System Mechanic (60 different versions to be exact!), you know they came from Paridym.
From concept to completion, our team wrote and produced two styles of ads: animated versions using our unique motion graphics workflow and also live-action versions using talent in order to track user engagement on various networks via national television. The ads focus on three key branding points: fixing, speeding up, and ensuring privacy of your PC.
Positive results all around [insert audience clapping sounds here]. Check out the 30 sec commercials below or else catch them on television. Oh and if you’re PC is having problems, get System Mechanic. It really works.
650.450.4394 - contact@paridympictures.com
