Paridym Pictures shot a commercial for the eco-friendly, Bright Green laundry detergent in San Francisco. The concept required an earth friendly, people loving “hippy” who does laundry in a most unique way – with dirt. Our good friend Derek came in and took the part to the next level with his animated personality and unique style.

Mo, like usual, had some tricks up his sleeves which he brought to the set. He had a specific vision for this piece which came out beautifully in the vivid colors of the Panasonic HPX. And given the overcast day, the set didn’t even require any large lighting set ups so the day went according to plan. We didn’t waste any time either trying to maneuver any huge dollies since the suggestion of a wheelchair on the laundromat linoleum floor solved all of our “moving shots.” Overall, another fun shoot in the books.

Here are some behind the scenes snaps

A hippy that needs to do his dirty laundry - A dirty hippy.

Mo Directing the scene

The product

See the final product!

Spot Commercial for Bright Green from Mohammad Gorjestani on Vimeo.