Paridym Pictures and clai.tv came together Thursday evening at our studios to introduce their new “Extreme Red Exposure Initiative”  which allowed attendees to be in the same room as 4 RED cameras! The event was sold out with cinematographers, directors, writers, artists, and just some curious folk looking to see what the 4k camera had to offer.

Chris and his team set up an amazing backdrop which let attendees get behind the camera and really shoot some footage. Chris was joined by Cameraman Stephen Lovett, Jim Cummings, and Brandon who also provided their Red Camera set ups for the event.

red camera set up.

Red + 35mm lens

The event started at 6:30 and people showed up eager to get started. We provided wine and room for guests to mingle and network before hand.

guests arriving

We got the event underway at 7:00 where Chris gave a presentation on the camera. Everyone was all ears as they listened to camera specs, workflow, and editorial. Chris was hounded with questions from how to handle data to camera criticism. But because of the set up, Chris was able to showcase the dynamic range of the camera and how his team shoots with the Red.

All eyes on Chris

Chris talking about the 4k experience

Chris explaining how to handle 4k data

After the presentation, and the constant bombardment of technical questions, the floor was open for anyone to go up and play with the camera. Also, the editorial and color correction stations were opened for people to try their hands experimenting with live red footage.

upclose and personal with the red

Charlie of Clai gives a demo

Director of Photograph Stephen Lovett shares his knowledge about his red set up

Going handheld. People taking the red for a spin courtesy of Jim Cummings and his red set up

Eager faces.

Color correcting station. Chris giving a live demo

red

Overall an amazing event at Silicon Valley Studios. There will be more events so keep tuning into the blog for more details!