Archive for March, 2010

Paridym Pictures acquires SilverDock’s video production business

Monday, March 29th, 2010

Paridym Pictures is pleased to announce the acquisition of SilverDock LLC’s video production business. Silverdock (http://silverdock.com) specializes in high-impact, cost effective videos for ecommerce.  SilverDock clients include online retailers like Amazon.com, specialty brands like Kate Aspen, and branded manufacturers like Mattel and Melissa & Doug.nimsoft_acquisition

SilverDock CEO Raj Gajwani says, “With this acquisition, we are combining Paridym Pictures’s broad capabilities in creative branding, internet marketing, and video production with SilverDock’s specialized expertise in high volume product videos.  Together, we have a compelling and comprehensive product line to serve even more of our clients’ needs.

Forget trying to sell products using a catalog using boring still-photography. Have your target audience connect personally with your products while showing their versatility with ecommerce videos! See why videos like this one below, which we can easily produce from our studio space, are revolutionizing marketing campaigns and merchandising everywhere!

For more information, including a special welcome package for existing SilverDock clients, give us a ring at 650.450.4394.

See our new ecommerce production package HERE.



Shastha Batter – Taste Test Event

Sunday, March 21st, 2010

Shastha Batter, in partnership with the South Asian Heart Center, came up with recipes for five new healthier dosa batters. These batters contain no fats or carbohydrates, but do they taste good? That’s what Shastha was going to find out and Paridym was their to help.

They held an anonymous taste test to get public reaction. Testers were given five products and told to document their thoughts. Paridym edited this stylized behind the scenes sizzle video and uncovered how tantalizing taste buts react. Check it out!

Video Marketing – Top 7 Benefits

Thursday, March 18th, 2010

Have you been holding off including videos in your marketing mix?

If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.

Top 7 benefits of video marketing

1. Attract a large audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

READ REASONS 3-7 and full article here. Click HERE

Want to get started? Call PARIDYM PICTURES today at 650.450.4394 and revolutionize your marketing campaign.

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Green screen set ups at Paridym

Wednesday, March 3rd, 2010

Set up for web video or commercial productions or if you just want to get transported to Narnia, all from the comfort of our studio space. Give us a call on how we can take your productions to the next level.

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