Imagine you’re a golf club manufacturer. You’ve just released a new golf club that’s been selling like hotcakes at local markets. It’s time to expand nationally and sell through your website.
Looking at your numbers, you realize the demographics that purchase the most are young adults 18-25 and adults over 45. You want to target these customers only.
You have a full inventory and are excited to get the ball rolling, but stop. There are a million questions running through your head. How do I make a commercial? How do I get my commercial on air nationally? Do I have to send cable companies beta tapes across the country? Is this going to cost me millions of dollars? How do I know my target audience is watching the commercial? Did I feed the dog today?
Take a deep breath. Paridym has made your life easy.
Step 1 – Call Paridym
We have made creating a commercial simple. We’re a fun group of guys who know what we’re doing. In one/two weeks, we will create an awesome visual commercial that will resonate with your target demographic. We’ve helped clients reach over a million dollars in sales. We can do it again for your business no problem.
Step 2 – The Campaign
Paridym is an official Ad Creation Specialist for Google TV Adwords, which means you can get your commercial on television in minutes. It’s really simple.
Audience – We have the tools to search by audience demographics such as gender, age, household income, and over 35 hobbies and interests. For example, a hobby would be golfing.
Program Targeting – We have the tools to find and target specific shows that are contextually relevant to your products and services or to audience interests. By simply searching golfing, you can find shows with content and themes relevant to this topic.
Network and Daypart timing – If you know which networks and times of day will optimally reach your audience, you can browse over 98 networks offered through Google TV Ads to select the days and times you want your commercial to air.
Step 3 – The Results
After your campaign is on television, we give you several tv specific reports to analyze. Top report types include the ‘played spots’ report which provides impression counts, audience data, and costs for TV ads you have run. Reviewing these reports on a regular basis will help you understand whether the networks, shows and dayparts you have chosen to target are reaching the right people and the right audience size
Step 4 – Watch your sales
Sit back, have a margarita, and watch your sales rise. Customers are waiting for your product.
Give us a call today to reach your target audience. Paridym Pictures – 650.450.4394
Below: Sample network and daypart targeting tools (target specific channels at specific times).
