Archive for September, 2010

Do what ShoppersChoice.com did for targeted advertising

Friday, September 24th, 2010

ShoppersChoice.com turned to the internet in 2004. Since then, they have used video production and also Google TV adwords to increase conversion and sales.

Corey Tisdale, COO of ShopperChoice says “Google TV ads gave us an obvious way to start that didn’t cost us a ton of money to test the waters. And what we found out once we started using it, is that it also facilitates us to measure results quickly, really manage cost and get a wonderful ROI”

If you’re a business looking for conversion, call Paridym to get started on your next commercial or video production today. We are an official Ad Creation Specialist for Google TV Adwords.



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The best $500 you’ll ever spend.

Monday, September 20th, 2010

You have marketing money and want to reach your customers. But instead, you’re at Costco with your wife and decide to take the $500 in your pocket and get that flat screen for your bedroom. The fact is you don’t even need an extra TV. But hey, it’s football season, right?

Next month rolls around and your business is in the red. Now you’re wondering what went wrong and how you can fix it?

The answer is simple. Return the TV and give Paridym a call. Check out the pictures to see why:

conference_table

piano2



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See how Oovoo got direct results through a compelling TV spot

Friday, September 10th, 2010

One of the largest chat portals on the web, OoVoo, had a specific goal: Attract key demographics, get them to the website, and get them to download their software. By placing a compelling spot on air and using Google TV Ads, they were able to track web hits to TV impressions.

The results where through the roof:

  • Web traffic increase by over 500%
  • Search queries increased by 269%
  • CPA (cost per acquisition) reduced by half
  • Direct correlation between tv and search behavior.

If you’re looking for direct marketing results like this, watch the video and call Paridym immediately. As an official Ad creation specialist, we will create a compelling and engaging video that prompts users to make that next step, whether it’s for exposure or direct response.

Then, use Google TV Ads to track your results and receive analytics. Watch the video and call Paridym at 650.450.4394



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New commercials for television broadcast

Thursday, September 2nd, 2010

New commercials for FragranceX.com and ActiveWrap.com. These commercials were produced for television broadcast through GoogleTV Adwords.

Give us a call and see why these businesses are deciding to optimize their marketing approach and reach their targeted customers the right way – through video production!



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