Paridym focuses on customer awareness to build your brand. In order to do this, our team spends a majority of our time researching what your exact customer demographic will resonate to visually and why.

Below is a first hand example of a customer campaign with our personal approach.

The Founders of the Slobstopper came to Paridym to build awareness of their product. They initially created a homemade video, made it live on YouTube, and waited. This unfortunately did not produce the desired results.

Here is the original video:

Although the above is a quirky narrative, the protagonist is only shown succeeding in his obstacles and satisfied with the product for only one second (at the 26 mark). The protagonist faces more problems than solutions for the full duration of the spot!

Paridym recreated a TV ad showcasing multiple positive scenarios in addition to focusing on the product features using live production and motion graphics. The result was an explosion in response, with the video going viral instantly.

Here is the Paridym produced video:

The videos spiked to 400k viewers and also got the attention of some prominent shows including Tosh.0, Ellen Show, and more. This caused a surge of traffic and sales for the Slobstopper team!

Call us to revolutionize your identity today.