In 2008, our friends at StrataStones Pebble Tiles used our production services and Google TV Adwords to broadcast their commercial nationally on television and reach their target customer demographic.
The result? In under a year, more than 10,000,000 TV impressions* and direct sales from circulation on channels such as the DIY and HGTV.
Paridym Pictures linked up with Founder Kevin Abbink once again to chat about the benefits of utilizing Paridym’s production services and the Google TV Adwords platform. This is what he had to say:
Paridym: Why did you decide to create a video for your business?
Kevin: We wanted to expand our reach beyond pure online advertising. We knew that advertising through google TV was both highly targeted and affordable.
P: Why did you choose Paridym?
K: Knowing members of Paridym and always checking in on the site/business I knew the high quality of the Paridym’s work product.
P: How did you hear about Google TV Adwords and why did you use the platform as a distribution source for your campaign?
K: We have been long time Google advertisers and always try to keep up with new methods to promote our services.
P: How easy or difficult was the entire campaign for Strata from production to seeing the video live on TV to seeing conversions?
K: Working with Paridym really helped us along the route of video creation which was the hardest part of the process. It is nice to work with real professionals and offer a little guidance and then see what their creativity gives you.
P: What was the best feature provided by Google TV Adwords (setting budget? Analytics?)
K: The main reason we opted to use Google TV was for the placements. We can select markets that are highly targeted towards our products.
P: Would you do the entire process again?
K: I would recommend both the Google TV program and Paridym for creating the ad. It was a great experience to work with Paridym to achieve a high quality result that was within our budget and timeframe.
*a TV impression is defined as an active television that is tuned to and displays your commercial for 5 seconds or more (Google TV Ad Words)
Paridym Pictures is an official Ad Creation Specialist for Google TV Adwords. Click the button below.
