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Advertising on TV just got easier. Now, as a business owner, you can specifically target your customer demographic via Paridym’s Media Strategy services. With Paridym, we can simply select which gender and age group you want watching your ad on TV. Here is the best part: you will only pay for the viewers that fall into the selected audience demographic and that were tuned-in to your ad.
Google TV Adwords has just announced a partnership with Verison FIOS TV. This will now allow Paridym to reach over 35 million households as of 2011 as your official Media Strategist.
We’re talking targeted advertising. With Dish Network and Direct TV already up and running with TV Adwords, you can now reach up to almost one-third of all US cable and satellite homes. Your ads will appear on live TV across multiple channels such as AMC, ESPC, FOX News, etc.
That’s one powerful marketing solution.
Give Paridym a call and we can get you started on a stylized commercial that will resonate with your target demographic and then reach your customer with our media buying services.
Forget traditional methods of advertising. Get results with Paridym now.
ShoppersChoice.com turned to the internet in 2004. Since then, they have used video production and also Google TV adwords to increase conversion and sales.
Corey Tisdale, COO of ShopperChoice says “Google TV ads gave us an obvious way to start that didn’t cost us a ton of money to test the waters. And what we found out once we started using it, is that it also facilitates us to measure results quickly, really manage cost and get a wonderful ROI”
If you’re a business looking for conversion, call Paridym to get started on your next commercial or video production today. We are an official Ad Creation Specialist for Google TV Adwords.
Imagine you’re a golf club manufacturer. You’ve just released a new golf club that’s been selling like hotcakes at local markets. It’s time to expand nationally and sell through your website.
Looking at your numbers, you realize the demographics that purchase the most are young adults 18-25 and adults over 45. You want to target these customers only.
You have a full inventory and are excited to get the ball rolling, but stop. There are a million questions running through your head. How do I make a commercial? How do I get my commercial on air nationally? Do I have to send cable companies beta tapes across the country? Is this going to cost me millions of dollars? How do I know my target audience is watching the commercial? Did I feed the dog today?
Take a deep breath. Paridym has made your life easy.
Step 1 – Call Paridym
We have made creating a commercial simple. We’re a fun group of guys who know what we’re doing. In one/two weeks, we will create an awesome visual commercial that will resonate with your target demographic. We’ve helped clients reach over a million dollars in sales. We can do it again for your business no problem.
Step 2 – The Campaign
Paridym is an official Ad Creation Specialist for Google TV Adwords, which means you can get your commercial on television in minutes. It’s really simple.
Audience – We have the tools to search by audience demographics such as gender, age, household income, and over 35 hobbies and interests. For example, a hobby would be golfing.
Program Targeting – We have the tools to find and target specific shows that are contextually relevant to your products and services or to audience interests. By simply searching golfing, you can find shows with content and themes relevant to this topic.
Network and Daypart timing – If you know which networks and times of day will optimally reach your audience, you can browse over 98 networks offered through Google TV Ads to select the days and times you want your commercial to air.
Step 3 – The Results
After your campaign is on television, we give you several tv specific reports to analyze. Top report types include the ‘played spots’ report which provides impression counts, audience data, and costs for TV ads you have run. Reviewing these reports on a regular basis will help you understand whether the networks, shows and dayparts you have chosen to target are reaching the right people and the right audience size
Step 4 – Watch your sales
Sit back, have a margarita, and watch your sales rise. Customers are waiting for your product.
Give us a call today to reach your target audience. Paridym Pictures – 650.450.4394
Below: Sample network and daypart targeting tools (target specific channels at specific times).
Here is a success story from an online perfume retailer about a how effective a television campaign and the Google TV Ad words platform can be to reach your target audience.
Watch the video below and give Paridym Pictures a call to see how you can launch your next television campaign directed to your customers, locations, and demographics.
In 2008, our friends at StrataStones Pebble Tiles used our production services and Google TV Adwords to broadcast their commercial nationally on television and reach their target customer demographic.
The result? In under a year, more than 10,000,000 TV impressions* and direct sales from circulation on channels such as the DIY and HGTV.
Paridym Pictures linked up with Founder Kevin Abbink once again to chat about the benefits of utilizing Paridym’s production services and the Google TV Adwords platform. This is what he had to say:
Paridym: Why did you decide to create a video for your business?
Kevin: We wanted to expand our reach beyond pure online advertising. We knew that advertising through google TV was both highly targeted and affordable.
P: Why did you choose Paridym?
K: Knowing members of Paridym and always checking in on the site/business I knew the high quality of the Paridym’s work product.
P: How did you hear about Google TV Adwords and why did you use the platform as a distribution source for your campaign?
K: We have been long time Google advertisers and always try to keep up with new methods to promote our services.
P: How easy or difficult was the entire campaign for Strata from production to seeing the video live on TV to seeing conversions?
K: Working with Paridym really helped us along the route of video creation which was the hardest part of the process. It is nice to work with real professionals and offer a little guidance and then see what their creativity gives you.
P: What was the best feature provided by Google TV Adwords (setting budget? Analytics?)
K: The main reason we opted to use Google TV was for the placements. We can select markets that are highly targeted towards our products.
P: Would you do the entire process again?
K: I would recommend both the Google TV program and Paridym for creating the ad. It was a great experience to work with Paridym to achieve a high quality result that was within our budget and timeframe.
*a TV impression is defined as an active television that is tuned to and displays your commercial for 5 seconds or more (Google TV Ad Words)
Paridym Pictures is an official Ad Creation Specialist for Google TV Adwords. Click the button below.
Paridym Pictures is now an official Ad Creation Specialist for Google TV Adwords! Now advertisers have the ability to search for Paridym within the Google Ad Creation Marketplace and create a high quality commercial for their business with Google’s “top-notch stamp of approval”
What is Google TV Ad Words?
Google TV Ads is an online marketplace that makes it easy for anyone to buy and measure national cable television advertising. In a nutshell, you can start a television ad campaign in minutes with just a few clicks:
Simply upload your video. Select from an extensive list of top national networks and stations. Use Google’s targeting tools to reach your audience, demographic, location. Choose your budget and how much to spend per impression. And receive direct analytics from viewer response
Here is the best part.
If you don’t have a commercial, Paridym is now one of few elite production companies that can provide high quality production services for you. Within Google’s Ad Creation Marketplace you can search for Paridym Pictures and start your campaign with us today!
The entire process is an affordable way to reach your target customers and see immediate results through direct viewer response. Learn how to start, read success stories, and more by clicking HERE. And then give us a call. We’ll revolutionize your advertising needs.
650.450.4394 - contact@paridympictures.com