BROWSE. CLICK. SHOP.
Online shopping is easy. In 2000, Dell sold an estimated $14 million in equipment everyday from web sales (net income 1.86 billion, total revenues 25.26 billion). For an online retail business, a trend like this can easily mean large profits and long-term sustainability. It also gives businesses the ability to rethink the way to conduct their workflow:
- Lower transaction costs – reduce order taking and costumer service costs
- Larger purchases – People buy more when they are given a “what other people who purchased this item” feature (Amazon)
- Unique shopping experience – customers love to build, configure, compare prices, and search large catalogs.
- Customer interaction – with email confirmations to purchase, have the direct ability to send alerts and reminders of new sales, products, etc
But this effect only happens when a customer is attracted enough to a product to pull out their wallets and reach for their credit card number. The real challenge becomes to first entice and excite your customer about what you are selling.
The traditional method is to place a nice, clean photograph of your product on your website. This is a great solution because it lets your audience see what you’re offering. But what happens if you’re selling an intricate object such as a blue tooth headset/music player?
A product of this magnitude contains a variety of features and prompts the following retail questions from customers: How will it look on me? How big is it? How small is it? What other features does it have? So then on your website, you can easily display 20+ pictures from all angles and then write blurbs of text explaining what your product does and how it works. But if you’ve read our posts before you know online shoppers don’t have time or the attention spans to sit there are read your companies biography. They also want a virtual shopping experience immediately – an environment they are comfortable spending their money.
So what do you do?
You call Paridym Pictures and let us create a 30-60 second ecommerce video showing your customer how to virtually interact with your product. With simple voice over, a model, and our stylized production workflow, connect with your customer as though you were selling directly to them. Highlight all your features and visually showcase the versatility of your products. What’s great is that this video now becomes your business card. Easily place it on your website and watch your customer click that add to cart button.
Photograph/Text vs. Ecommerce Video:
Judge for yourself. Below are two advertising options. Use a static photograph with cluttered text blurbs all over your website pages, or engage your customer with a 30 second ecommerce video. The choice is yours.
- Wireless music. Stream from your compatible phone or iPod (adapter sold separately)
- Lightweight. Barely 1 oz, probably lighter than your keys!
- Discreet. Behind-the-head wearing style
- Never miss a call. Music mutes or pauses when calls come in
- Control music and calls from the headphones
Or, in 30 seconds, showcase your product in a 3d world with all your features:
Attract. Engage. Convert. Call Paridym today and watch your sales grow with an effective ecommerce video: 650.450.4394