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Advertising on TV just got easier. Now, as a business owner, you can specifically target your customer demographic via Paridym’s Media Strategy services. With Paridym, we can simply select which gender and age group you want watching your ad on TV. Here is the best part: you will only pay for the viewers that fall into the selected audience demographic and that were tuned-in to your ad.
BR-111, an exotic wood company, uses Google TV Ads to cost effectively reach millions of viewers through multiple television networks.
Erica Biser, creative director at BR-111 says “Using the AdWords interface to manage TV Ads makes my life easier. I can upload ads, view data, and make changes to our campaigns all in one place. Even adjusting our budget or accessing different networks is straight forward. I love how easy it is – I don’t know why every company wouldn’t want to do it.”
Watch BR-111′s story and then give Paridym a call today and get started on your next advertising campaign. We will produce a stylized commercial that will help you drive traffic and sales!
In 2008, our friends at StrataStones Pebble Tiles used our production services and Google TV Adwords to broadcast their commercial nationally on television and reach their target customer demographic.
The result? In under a year, more than 10,000,000 TV impressions* and direct sales from circulation on channels such as the DIY and HGTV.
Paridym Pictures linked up with Founder Kevin Abbink once again to chat about the benefits of utilizing Paridym’s production services and the Google TV Adwords platform. This is what he had to say:
Paridym: Why did you decide to create a video for your business?
Kevin: We wanted to expand our reach beyond pure online advertising. We knew that advertising through google TV was both highly targeted and affordable.
P: Why did you choose Paridym?
K: Knowing members of Paridym and always checking in on the site/business I knew the high quality of the Paridym’s work product.
P: How did you hear about Google TV Adwords and why did you use the platform as a distribution source for your campaign?
K: We have been long time Google advertisers and always try to keep up with new methods to promote our services.
P: How easy or difficult was the entire campaign for Strata from production to seeing the video live on TV to seeing conversions?
K: Working with Paridym really helped us along the route of video creation which was the hardest part of the process. It is nice to work with real professionals and offer a little guidance and then see what their creativity gives you.
P: What was the best feature provided by Google TV Adwords (setting budget? Analytics?)
K: The main reason we opted to use Google TV was for the placements. We can select markets that are highly targeted towards our products.
P: Would you do the entire process again?
K: I would recommend both the Google TV program and Paridym for creating the ad. It was a great experience to work with Paridym to achieve a high quality result that was within our budget and timeframe.
*a TV impression is defined as an active television that is tuned to and displays your commercial for 5 seconds or more (Google TV Ad Words)
Paridym Pictures is an official Ad Creation Specialist for Google TV Adwords. Click the button below.
Here is the final cut for Ambience’s new music video/trailer for their song, Never Alone. The band recently opened for the Cold War Kids in San Jose for Live 105‘s music in the Park and have an extensive resume, playing at BFD and other huge venues across California.
You can get the song on Itunes and through the bands’ website here. Check out the final product Directed by Mohammad Gorjestani.
Paridym shot three web videos for Tiny Prints’ sister company, Wedding Paper Divas – a leader in high quality wedding stationary. We cast Mrs. California, Holly Nugent, as the lead to introduce the new products and services.
Check out these behind the scenes snaps of the set up and stay tuned to for the videos!
On set for Ambience‘s new music video, Never Alone. Directed by Mohammad Gorjestani.
The video was written as a short film rather than a traditional music video with the music being the soundtrack to the story. The two day marathon production took us from office buildings overlooking airport runways, to bridges in San Mateo, to liquor stores in Morgan Hill. Keep checking the site for the final cut.
Here are some snaps from Day 1 of the two day shoot in San Jose. The last photograph is a screen grab of the footage through FCP.
Contentify’s workflow is very intricate and detailed. How do they showcase their company profile with ease? Though a stylized web video.
It’s a fact. Nobody has time to read through text these days. People want information fast. Collaborating with Contentify, Paridym created this unique dice themed web video with vibrant colors and strong typography that is bold, asks questions, and answers them through Contentify’s company solutions.
Have you been holding off including videos in your marketing mix?
If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.
Top 7 benefits of video marketing
1. Attract a large audience
Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.
2. Engages the senses
If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.
READ REASONS 3-7 and full article here. Click HERE
Want to get started? Call PARIDYM PICTURES today at 650.450.4394 and revolutionize your marketing campaign.
Set up for web video or commercial productions or if you just want to get transported to Narnia, all from the comfort of our studio space. Give us a call on how we can take your productions to the next level.
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Bangalore: News websites are using advertising videos more effectively to attract users. These video pop-ups often urge the readers to play the video before they read. CNN.com and ESPN.com have been using this method along with Wall Street Journal, which has moved its video player front and center with a twice-a-day live newscast on WSJ.com, according to The New York Times.
650.450.4394 - contact@paridympictures.com