One of my mentors, a successful venture capitalist, once told me that it takes just a few sentences from a sales pitch to get engrossed in a company and really care about it enough to keep listening.
That’s a lot of pressure. But who can blame him. He gets tossed multiple business plans every day.
Now imagine trying your reach your customer. The same customer who is online right now with multiple tabs open on Firefox, checking Gmail, responding to a Facebook post, listening to Jay Z on Pandora, shopping for an anniversary gift on Amazon, and all while eating a bagel with low fat cream cheese.
That’s even more pressure.
Customers now live with one foot on the accelerator. They need information fast. With so little time, the looming question becomes how to get your customers to stay on your website, learn about your services, differentiate you from the competition, and finally click your add to cart button?
Paridym Pictures has the answer – A highly stylized, one-minute corporate video on your landing page.
The Sales: People like doing business with people. The second best thing to face-to-face is video. Coming to a site with a video creates a much more personal connection with your customers, making them feel comfortable reaching out to you, or even better, their wallets.
The Pitch: The video now becomes your business card. Showcase it on your website, in meetings, at conferences, use our hosting and advertising services and let the video sell your company while you watch the calls come in and the sales figures grow.
The Company: Don’t just tell customers about your company, show them. A good corporate video allows your customers to enter your world and give them a sense of where and how things get done better than the competition. It allows you to showcase your personality and really stand out.
The Stats: A recent study by the Online Publishers Association, found that 69 percent of online users have watched a video online, and 24 percent do so at least once a week. Out of those surveyed it was found that 66 percent have viewed an online video ad.
The Success: Our clients such as TinyPrints, Wedding Paper Divas, The Global School of Silicon Valley, Jigsaw.com, Dyyno Inc, have all utilized our creative video services for corporate videos and have succeeded in direct sales to targeted customers. We even use the service ourselves and get calls consistently from business owners who have seen our corporate video! See it here on our landing page.
Here are some more samples. Give us a call today at 650.450.4394 and get noticed by your online customers!