Here are some behind the scenes photographs from our shoot for Touchstone Plasma television cabinets. The commercial is currently playing in furniture stores across the nation. Go to any Costco near you and check it out in high definition!

Paridym Pictures was asked to provide two sections of production: photography and film. The following pictures show the second day of filming. We shot on the HD Sony F-23, the same camera which was used to film Speed Racer by Matrix Directors Larry and Andy Wachowski!

Here are some photos:

Trying to get the beast of a cabinet up on the rotating platform. (Left: Cameron Mckee - Grip, Right: Rohit Gupta - Producer)

The cabinet, finally up, lit properly, and rotating!

Producer Rohit Gupta looking at his masterpiece. Notice his booties on his shoes as to not scratch the green screen. How professional.

The Final Product!